Everyone who’s ever found themselves in a “captive audience” situation at an airport, movie theater or sporting event knows how sky-high prices get jacked up on food and drink. Indeed, you’re more likely to choke on seeing the cost of a hot dog than the hot dog itself!
But what I didn’t know until recently was that the same “captive audience” situation exists for people who need contact lenses.
You see, when you go to a regular doctor and they give you a written prescription, you walk out of the doctor’s office and can take that prescription anywhere you choose. Walgreens, CVS or Rite Aid. Walmart or Target. Costco or Sam’s Club. A number of grocery stores. And all manner of online pharmacies.
But a curious thing happens when you go to an optometrist.