Try to imagine what a GEICO-type commercial for contact lenses built around opening day of Major League Baseball might look and sound like.
“Can Lens.com provide you with an affordable, clear image of your favorite team from the upper decks way out above left field from the furthest point of play?”
Now, imagine the narrator shifting his voice down into that ubiquitous, somber tone to drive home the point about cost savings.
“Do the Philadelphia Phillies have a special talent for blowing 9th inning leads and making bad trades while locking themselves into expensive contracts with diminishing returns?”